About the brand
Domina is an Italian hotel brand owned by Domina International, a company owned by Ernesto Preatoni, a well-known real estate and development entrepreneur.
Created in 1991 as a family business, the brand has come a long way from a single hotel to an international chain, but continues to maintain traditions, as the second generation of Preatoni take care of current developments. When working in partnership, the brand is guided by such principles as openness, responsibility and respect, and endows its hotels with warmth and comfort.
Domina is a young and dynamic brand that has already established itself in the market, has high ratings from hotel guests and continues the development of its chain in Russia.
Domina brings together accommodation facilities of different formats and categories under a common goal - to create a network of stylish hotels with a high level of service, where guests can experience exceptionally pleasant emotions.
Domina ecosystem in Russia
- 4 and 5 stars
Domina hotels - Management
and consulting
Domina Management - LOYALTY PROGRAM
D Club
Happiness is your free time
Domina values and privilegesbecome closer with the D Club loyalty programcreated for VIP guests
D Club members can stay at all Domina and partner hotels in 7 countries including Russia, Italy, Germany, United Arab Emirates and Zanzibar.
Whatever the hotel participating in the program, the guests have access to:
- personal assistant
- booked areas
- individual transfer
- special offers
- priority check-in
- private events
The D Club loyalty programopens up additional opportunitiesfor the hotel owner
The hotel gets:
- a chance to increase the cost of the room: on average, the income from the client of the program is 50% higher than from an ordinary tourist
- a sales channel with a dedicated base of paying customers
- a chance to increase the occupancy
- savings on client capture costs