About the brand

Ernesto Preatoni

Domina is an Italian hotel brand owned by Domina International, a company owned by Ernesto Preatoni, a well-known real estate and development entrepreneur.

Created in 1991 as a family business, the brand has come a long way from a single hotel to an international chain, but continues to maintain traditions, as the second generation of Preatoni take care of current developments. When working in partnership, the brand is guided by such principles as openness, responsibility and respect, and endows its hotels with warmth and comfort.

Domina is a young and dynamic brand that has already established itself in the market, has high ratings from hotel guests and continues the development of its chain in Russia.

  • The founder of the brand, Italian entrepreneur Ernesto Preatoni came to Egypt. Here, he decided to do the impossible: to build a hotel in the desert on the Red Sea coast. Domina Coral Bay became a starting point in the development of popular hotel chains with Italian grade service. In the same year, Ernesto received the nickname "The Inventor of Sharm" for helping tourists discover the beauties of Sharm el-Sheikh.
  • Own travel operator Domina Travel is launched.
  • The development branch is born. A series of real estate investments are made in Latvia, Estonia and St. Petersburg, including Domina Shopping, Kristiine shopping center and a business center in St. Petersburg.
  • The business center in St. Petersburg is sold with a return on investment of more than 400%. The shopping center in Riga is sold with a return of more than 100%. The brand focuses on the hotel industry.
  • The opening of Domina Zagarella Sicilyhotel.
  • Opening of the first Domina hotel in Russia – the five-star Domina Prestige St.Petersburg.
  • Innovative D-Club loyalty program introduced.
  • Opening of the second Domina hotel in Russia – the four-star business hotel Domina in Novosibirsk.
  • Creation of the management company Domina Management for exclusive representation of Domina in Russia, as well as hotel management and franchise development.

Domina brings together accommodation facilities of different formats and categories under a common goal - to create a network of stylish hotels with a high level of service, where guests can experience exceptionally pleasant emotions.

Domina ecosystem in Russia

  • 4 and 5 stars
    Domina hotels
  • Management
    and consulting
    Domina Management
  • LOYALTY PROGRAM
    D Club

Happiness is your free time

Domina Management values

  • We want to make a significant contribution to the development of the hotel industry, which is why we do share our international experience, knowledge and technological solutions, continuing to open new accommodation facilities with a high level of service.

  • We strive to create opportunities for both owners and guests through an individual approach to business, a variety of hotel categories and a wide range of available services. We create opportunities, not restrictions: our standards are aimed at developing the owners' business and creating favorable conditions for guests' stay. 

  • The concepts of Domina facilities correspond to market trends and exploit a smart approach to organization. All our recommendations are viable and based on our experience, knowledge and guest requests.

  • We popularize the Italian style, embodying its inspiring luxury in our designs, interiors, cuisine and premium services for guests.

  • We follow trends, support innovations and believe that a newly built hotel should incorporate the best world practices.

  • We are ambitious and strive to always receive the best opinions from our guests; therefore we provide a European level of service and extraordinary emotions from staying in all our hotels. We also make an effort to ensure that as many guests as possible live their happy moments of leisure with the exclusive services provided by Domina.

Develop the hotel industry with us: use  opportunities, implement projects in a meaningful manner, be inspired by Italian style, always stay on the cutting edge of everything  new and strive to create hotels that your guests will appreciate

Domina values and privilegesbecome closer with the D Club loyalty programcreated for VIP guests

D Club members can stay at all Domina and partner hotels in 7 countries including Russia, Italy, Germany, United Arab Emirates and Zanzibar.

Whatever the hotel participating in the program, the guests have access to:

  • personal assistant
  • booked areas
  • individual transfer
  • special offers
  • priority check-in
  • private events

The D Club loyalty programopens up additional opportunitiesfor the hotel owner

The hotel gets:

  • a chance to increase the cost of the room: on average, the income from the client of the program is 50% higher than from an ordinary tourist
  • a sales channel with a dedicated base of paying customers
  • a chance to increase the occupancy
  • savings on client capture costs
Find out more about servicesour company

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