About the brand

Ernesto Preatoni

Domina is an Italian hotel brand owned by Domina International, a company owned by Ernesto Preatoni, a well-known real estate and development entrepreneur.

Created in 1991 as a family business, the brand has come a long way from a single hotel to an international chain, but continues to maintain traditions, as the second generation of Preatoni take care of current developments. When working in partnership, the brand is guided by such principles as openness, responsibility and respect, and endows its hotels with warmth and comfort.

Domina is a young and dynamic brand that has already established itself in the market, has high ratings from hotel guests and continues the development of its chain in Russia.

  • The founder of the brand, Italian entrepreneur Ernesto Preatoni came to Egypt. Here, he decided to do the impossible: to build a hotel in the desert on the Red Sea coast. Domina Coral Bay became a starting point in the development of popular hotel chains with Italian grade service. In the same year, Ernesto received the nickname "The Inventor of Sharm" for helping tourists discover the beauties of Sharm el-Sheikh.
  • Own travel operator Domina Travel is launched.
  • The development branch is born. A series of real estate investments are made in Latvia, Estonia and St. Petersburg, including Domina Shopping, Kristiine shopping center and a business center in St. Petersburg.
  • The business center in St. Petersburg is sold with a return on investment of more than 400%. The shopping center in Riga is sold with a return of more than 100%. The brand focuses on the hotel industry.
  • The opening of Domina Zagarella Sicilyhotel.
  • Opening of the first Domina hotel in Russia – the five-star Domina Prestige St.Petersburg.
  • Innovative D-Club loyalty program introduced.
  • Opening of the second Domina hotel in Russia – the four-star business hotel Domina in Novosibirsk.
  • Creation of the management company Domina Management for exclusive representation of Domina in Russia, as well as hotel management and franchise development.

Domina brings together accommodation facilities of different formats and categories under a common goal - to create a network of stylish hotels with a high level of service, where guests can experience exceptionally pleasant emotions.

Domina ecosystem in Russia

  • 4 and 5 stars
    Domina hotels
  • Management
    and consulting
    Domina Management
  • LOYALTY PROGRAM
    D Club

Happiness is your free time

Domina values and privilegesbecome closer with the D Club loyalty programcreated for VIP guests

D Club members can stay at all Domina and partner hotels in 7 countries including Russia, Italy, Germany, United Arab Emirates and Zanzibar.

Whatever the hotel participating in the program, the guests have access to:

  • personal assistant
  • booked areas
  • individual transfer
  • special offers
  • priority check-in
  • private events

The D Club loyalty programopens up additional opportunitiesfor the hotel owner

The hotel gets:

  • a chance to increase the cost of the room: on average, the income from the client of the program is 50% higher than from an ordinary tourist
  • a sales channel with a dedicated base of paying customers
  • a chance to increase the occupancy
  • savings on client capture costs
Find out more about servicesour company

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